RIBA Insight, part of the commercial arm of the Royal Institute of British Architects, delivers unique, results-generating marketing solutions. Its reach extends beyond architects to a wide range of construction professionals. RIBA Insight helps manufacturers, suppliers, consultants and legal professionals communicate effectively and build trusted relationships with this influential audience.

AJ Top 100: a route to greater Insight

Architects revel in their individuality. So marketing to over 29,000 of them – or even just the top 100 practices – presents its own challenges. Few surely have the resources to engage with that many specifiers? Even fewer surely possess that level of insight? You would think. read more on 'AJ Top 100: a route to greater Insight' ...

Top 10 mistakes marketers make when rebranding – and how to avoid them

It is surprising how many organisations seemingly still miss the point when it comes to re-launching their core message and values. Marketing Week's Lou Cooper lists ten of the most common errors made. read more on 'Top 10 mistakes marketers make when rebranding – and how to avoid them' ...

Last chance to be included in RIBA Product Selector

The 2011 issue of RIBA Product Selector is set to close for new entries by mid-August, so here's a brief summary of how those who are in it stand to gain, and what those who are not are about to lose. read more on 'Last chance to be included in RIBA Product Selector' ...

Increase your CPD bookings

Delivering a CPD seminar is one of the most effective means of introducing your company to an architects' practice. But ensuring that of the many CPD seminars available yours is the one that gets chosen requires technique and a little preparation. Chris Ashworth explains. read more on 'Increase your CPD bookings' ...