RIBA Insight offers a unique range of services with multiple routes to product specification which no other organisation can match. We can help you to deliver the right level of information in the right place, to the right people, at the right time and in the right format.
RIBA Insight is part of the Royal Institute of British Architects (RIBA) and for over 30 years we’ve been helping product manufacturers get their products specified. Our brands include RIBA Product Selector, RIBA CPD and NBS, renowned for producing the UK’s industry standard specification system.
Recent updates to the NBS BIM Toolkit allow greater collaboration between professionals working on construction projects. For manufacturers this means even greater opportunity to influence design professionals in their choice of construction products. read more... on 'NBS BIM Toolkit update provides boost for manufacturers'
Just as the proliferation of communication channels has forced us to recognise the differences between engagement and hard-core selling, so it follows that our writing styles should change too. Anna Hern of Ridgemount PR offers some practical advice. read more... on 'Journalism v PR writing – find the right balance'
In the United States, the fastest growing form of marketing promotion is sponsorship, says Brooke Farley. It's proving a revelation for many small businesses, significantly raising their profiles, expanding customer bases, and boosting profits. read more... on 'Sponsorship as a marketing tactic'
As a RIBA-accredited CPD provider of many years' standing, JELD-WEN knows first-hand of how sharing expertise helps build expertise. Technical advisor Ian Purkis puts principle into practice by sharing some lessons learned. read more... on 'CPD marketing from a construction product manufacturer's point of view'