RIBA Insight, part of the commercial arm of the Royal Institute of British Architects, delivers unique, results-generating marketing solutions. Its reach extends beyond architects to a wide range of construction professionals. RIBA Insight helps manufacturers, suppliers, consultants and legal professionals communicate effectively and build trusted relationships with this influential audience.

The six principles of measured marketing – delivering real ROI

'Measured marketing' is just that – marketing activity that is clearly defined and measured against a set of business objectives. Marketing and lead generation agency McDonald Butler have developed an approach based on six simple principles. read more on 'The six principles of measured marketing – delivering real ROI' ...

RIBA Event scores 100% "will come again"

Attendees offering feedback from the recent Consultancy Day in Manchester gave a unanimous 'thumbs up' to RIBA Insight's programme of seminars when all 100% indicated that they'd attend any similar events in future. read more on 'RIBA Event scores 100% "will come again"' ...

RIBA CPD department to spot check seminars

In a bid to further raise standards and offer constructive feedback to providers the RIBA CPD department will be conducting regular spot-checks of RIBA-approved CPD seminars from September 2010 onwards. read more on 'RIBA CPD department to spot check seminars' ...

Reputation: It arrives on foot but departs on horseback

Everyone knows instinctively what reputation is – but most struggle to define it. After all, it is such an intangible thing. How do you measure it, monitor it and protect it? Some tend to confuse their company brand with reputation; your brand is how you want people to perceive your business. But reputation is a two-way dialogue. read more on 'Reputation: It arrives on foot but departs on horseback' ...