ABCe audit confirms credibility of RIBA Enterprises' web presence

	theNBS.com	rps.com
Unique users*	52,314	172,564
Page impressions*	242,373	498,445
ABCe Audit Date	November 2008	April 2008

The latest independent audit of the RIBA Enterprises information-rich website theNBS.com has confirmed its market-leading status, both in terms of content and traffic numbers. The electronic audit, conducted by the Audit Bureau of Circulations (ABCe), revealed that in November 2008 the site attracted well over 50,000 unique users, who in turn generated nearly a quarter of a million page impressions.

theNBS.com offers innovative specification and information solutions and authoritative guidance to a growing community of construction industry professionals. It joins RIBA Enterprises' other premier website, ribaproductselector.com, in providing a fully transparent and measurable marketing channel through which suppliers can reach top-tier construction industry specifiers. ribaproductselector.com has been ABCe audited since 2006.

ABC stands for Audit Bureau of Circulations, a respected independent organisation that verifies and reports on media performance, providing media buyers and owners alike with a trustworthy trading currency spanning print, event and digital platforms. The 'e' in ABCe refers simply to website audits.

Both theNBS.com and ribaproductselector.com offer companies wishing to communicate with a captive audience of specifiers the opportunity to link from and to their own website via sponsored articles and pages, an invaluable service with powerful search engine optimisation (SEO) benefits.

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