Last chance to register for FREE Manchester Consultancy Day

Time is fast running out to register for RIBA Insight's Consultancy Day in Manchester on 6 July. This is free to RIBA Insight clients and includes one-to-one advice sessions with experts. Book your place now.

Manchester – Tuesday 6 July 2010: MacDonald Hotel, 91 London Road, Manchester, M1 2PG
FREE to RIBA Insight clients (£85+VAT for non-clients)

Bringing together some of the most respected industry experts, RIBA Insight's forthcoming Consultancy Day will address three topics that are both essential to the future success of construction industry manufacturers, and that have consistently generated positive feedback at previous events: marketing to specifiers, sustainability and brand awareness.

Specification marketing

Find out when, where and how to provide relevant assistance to architects and engineers in their decision making process. Only by knowing how specifiers work can one identify and anticipate opportunities to influence them in their choices.

Sustainability

The real meaning of sustainability remains the subject of much debate among manufacturers. Getting it right can be a competitive advantage, a marketing tool, and sometimes even a revenue generator. This session will discuss the emerging importance of sustainability in the manufacturing and construction process.

Advertising and brand awareness

As the pressure to raise one's online profile mounts, is jumping on the social media bandwagon the best route for your business? And while your website may be important, is it delivering what you need in terms of traffic volume and quality leads? Find out how to make the most of your online presence.

Expert speakers will also be on hand in the morning and afternoon to offer free advice and consultancy on a one-to-one basis. These sessions must be booked in advance and will be allocated strictly on a first come first served basis.

Expert speakers and consultants

• John Gelder – Content Development Manager, NBS
• John Murray – Technical Author, NBS
• Ramon Arratia – European Sustainability Director, InterfaceFLOR
• James Rushworth – Business Sustainability Manage, Lafarge Cement UK
• Jeremy Sumeray – Consultant
• Yvette Bordley – Digital and Search Marketing Manager, SiteVisibility
• Craig Duxbury – Group Account Director, IAS b2b Marketing
• Reuben Webb – Creative Director, IAS b2b Marketing

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