Forthcoming FREE Consultancy Days to focus on reaching out to specifiers

RIBA Insight is once again offering construction industry marketers the chance to learn and network at two FREE Consultancy Days*, to be held in London and Manchester on 2 and 9 November respectively. The three topics being covered are: building and maintaining relationships with specifiers, exploiting changes to the Building Regulations and effective database marketing. Book now as places will go fast.

RIBA Insight's Consultancy Days held earlier this year were an unqualified success, gaining a 100% positive feedback rating from attendees.

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The topics being covered this time are:

How to build – and keep – profitable relationships with specifiers

Learn how to convert contacts into new clients, and then keep them. With the explosion in business networking choices, what advantages do the likes of Twitter, Linked In etc offer? Discover how CPD can play an important role in developing networks and identifying new contacts.

Maximising the opportunities born out of changes to Building Regulations

Keeping abreast of changing regulations is imperative. Understanding why they change is equally important; particularly if it can help you predict future changes and plan accordingly. Learn how to integrate changes to the Building Regulations into your marketing plan, gain new business and use them as an effective platform from which to communicate with existing and prospective customers.

Data and delivery – paper vs. digital: putting the 'direct' back into direct marketing

The key to successful direct marketing is a good database, efficient maintenance and effective data gathering. Take part in a discussion on the pros and cons of email, digital versus paper, and how to increase your response rates. Experts will also examine the best ways of reaching specifiers, timing and content, and the implications and requirements of the Data Protection Act.

 

As well as being brought up to speed on the topics highlighted above you will have the opportunity to meet with the speakers for a pre-booked FREE one-to-one consultancy session, to ask any questions and discuss how to apply their advice to your business.

Dates, locations and prices

• 2 November 2010 at The Hallam, London W1
• 9 November 2010 at The Lowry Centre, Salford Quays, Manchester

 

* FREE to RIBA Insight clients (non-clients pay £85 plus VAT). Places allocated on a first-come first-served basis. We recommend that you book NOW as Consultancy Days are always over-subscribed.

 

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