UK SMEs rely on new technologies to achieve growth

UK small and medium-sized businesses are embracing new forms of digital media to achieve and sustain aggressive growth targets, according to a Culture Index (BCI) survey produced by Kantar Media and SME think tank CultureMap.

The research shows that of the UK's 4.7m SMEs, 38 per cent have set themselves aggressive growth targets. Of these, more than one in ten already exploit mobile marketing internet sites or services for business, compared to only one in fifty of those SMEs not seeking to grow.

According to business-to-business marketing information portal B2B Marketing Online it shows how SMEs recognise the real benefits of adopting new technologies early when it comes to gaining a competitive advantage. The figures are supported by recent research undertaken by RIBA Enterprises (see Architects become more mobile: attitudes to new technologies) which reveals that architects are among UK businesses’ early adopters.

Self-promotion is one of the most popular drivers behind the increased use of digital media. Eighteen per cent of all SMEs and 23 per cent of those with ambitious growth forecasts use social networks such as Facebook and LinkedIn to market themselves. Company websites are used by 25 per cent of SMEs.

 

In addition to running frequent Consultancy Day and CPD Forum events offering advice to clients on online marketing techniques (among many subject areas covered) RIBA Insight has of course a range of online marketing options such as email marketing tools, video presentations and online PR that you can benefit from.

Contact us for a no-obligation chat about how best to best market your company online

 

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