Unlocking the secrets to SEO success on ribaproductselector.com

All companies listed stand to benefit from the recent changes on ribaproductselector.com, but those with a Standard and Premium listing will do so in particular, via the new My Account dashboard facility. Improving your listing, getting it found by customers, and having it correctly indexed by Google couldn’t be easier. And the journey starts here...

Search engines reward relevance, and tend to favour information that is regularly and well maintained. Your ‘My Account’ dashboard should be seen as a means of helping you to drive the right kind of traffic towards your online product information. Because you know your business better than anyone else you’re best placed to know the keywords and phrases that are most relevant to your products. Here are some guidelines on how to incorporate them into your directory listing.

Company Profile

The description within your ‘Company Profile’ should include all your brand names and at least some of your major products by name. Any areas of specialist expertise might also be useful, particularly if they include a generic description of your product or services. Collectively, these are described as ‘keywords’ or ‘search terms’. They are the words that prospects are most likely to use when searching for your products. Their importance is best demonstrated by the example of a specifier who doesn’t know or realise that it’s your product or service that best matches their needs. What words or phrases might they use to find you? Make sure that in addition to being concise and relevant, your description also reads well. This text will be used throughout the site to describe your content.

Uploading files

When uploading documents pay careful consideration to the title you give each one, and how that may affect its performance in search results. A good example is ‘product brochure’, which tells the search engine (and visitor) nothing about its contents. A more specific title like ‘Guide to handrails and balustrades 2011’, on the other hand, clearly identifies your document as being up-to-date and relevant to all searches for ‘handrails’ and ‘balustrades’.

Are your catalogues specific to a particular topic or product, or more of a general overview? The latter may not be specifically relevant to any keyword, and may therefore never rank highly in user searches.

Image Gallery

Label all images clearly and descriptively. If the image is of a product use the full product name where possible. Remember that many people search via Google or Yahoo’s ‘image’ tab.

Case Studies

Areas of your listing that will benefit hugely from being kept up-to-date include Abstracts (narrative descriptions of all catalogues), CAD documents, installation and maintenance guides, and case studies. Remember, specifiers come to ribaproductselector.com looking for answers. Help shepherd them in your direction by providing a stream of regularly updated solutions.

If you don’t care enough about your product and brand image to update your directory entry, then specifiers are unlikely to care enough to go hunting for your latest information. By keeping your details current you’ll not only appear more dynamic, but your efforts will be rewarded by search engines battling to categorise the most relevant and up-to-date information available.

Spamming

Search engines reward relevance but they punish keyword ‘spamming’, that is to say, the deliberate overuse of particular words or phrases in order to gain page rank. Use keywords and phrases carefully and only in their proper context.

 

Have you registered your company and product details on ribaproductselector.com and accessed the new My Account dashboard yet? If not, sign up today.

 

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