As good as being in the room while your product is specified

It's supposedly the Holy Grail of construction product marketing: actually being in the room as the decision is made to specify your product. Well, possibly not actually being in the room. Can you imagine the reaction to your leaning in and saying, “here is the information about our product you are looking for?” How about having your most relevant information served up at the exact moment the decision is made? Now that’s relatively simple.

NBS Plus is – as many will know – a library of manufacturers’ product information linked to clauses within NBS specification software* that allows specifiers to add technical product information to project specifications with a single click of the mouse. Now that same functionality has been extended to allow NBS Plus subscribers who also subscribe to ribaproductselector.com to include live technical specifications on their company profile pages. A ‘copy spec’ feature enables users to copy and paste the information into their specification documents. Also their product catalogues hosted on ribaproductselector.com can be directly accessed via NBS Plus. Because the two platforms are linked they’re called ‘Linked Profiles’. The same NBS Plus information can be embedded into clients’ own website pages.

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The result is genuinely unique: a free-to-access online directory of construction industry products and services with live NBS specification data available at the click of a button. The service gives architects and specifiers control over design and autonomy over choice of materials, while also giving manufacturers the opportunity to differentiate their product using relevant information served at the moment it’s needed.

NBS specification software – with NBS Plus embedded – is already used by 3,000 UK practices. ribaproductselector.com is accessed by over 150,000 industry professionals each month. Linked Profiles assist the specifier through both the research and specification stages, only serving relevant information when it’s sought, never interrupting when the specifier is focussing on unrelated areas.

The recent redesign of ribaproductselector.com mean that it’s never been easier to define and refine searches. The ‘products in NBS’ tab enables specifiers to see the products offered by manufacturers in the familiar NBS format, allows them to download brochures and technical data sheets, and the ‘CPD’ tab even helps them to locate relevant (and RIBA approved) CPD material.

Linked Profiles is better than being in the room because while telling people how great you are is good salesmanship, allowing them to discover it for themselves is great marketing.

 

Learn more and download the FREE Specification Selling report offering insight and tips on the art of effective specification marketing.

 

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