New analytics upgrade to ribaproductselector.com
Premium subscribers can now access a wealth of analytical data.
A new analytics service for subscribers to ribaproductselector.com, the market-leading online directory of construction products and services, now provide marketers with a wealth of valuable data. The service is free, automatically implemented, and applies to all premium accounts.
Access to ribaproductselector.com analytics is via the RIBA Insight My Account portal. Simply log-in to your account and select 'Analytics' from the menu bar on the left-hand side. The menu bar is personalised and includes links to analytics pages for all your products and services.
The 'Dashboard' shows key statistics relating to your company and existing subscriptions. By clicking on the ribaproductselector.com link you can narrow this information to your ribaproductselector.com analytics.
The dashboard allows you can see at a glance how many times your files have been seen and downloaded, how many countries they have been seen in, and your most downloaded file over a chosen time period. You can also see the name and contact number of your Account Manager, should you have any queries.
At the top right-hand side of the page you can choose the date range you wish to view. You can choose Yesterday, Last 7 days, Last 30 days, Last Month, or you can specify your own custom range. Hover your mouse over an underlined word on the dashboard and you'll see an explanation as to what it means.
You can return to the dashboard at any time by clicking the 'Dashboard' link on the left-hand menu.
Some key terms to bear in mind:
- File impressions:
This is the number of times your files (or electronic documents) have been 'seen'. An impression is counted each time one of your files is displayed within a search results list.
A download occurs when a user actually selects one of your files and saves it to their device.
Navigating the other sections
When you click on the ribaproductselector.com link it reveals several sub-menus. Clicking on the 'Overview' tab provides an extra level of detail. The 'Total downloads' graph helps identify peaks and troughs in download activity. Additional detail is also available for your company views and most downloaded files.
Click on the information icon at the top-right of each graph or chart to find an explanation about the information being displayed. Click on the icon again to remove the explanation.
The 'Company overview' allows you to compare the performance of the different areas within your company. You can see total views, impression sources and details of the websites that users subsequently visited. If you have uploaded images and case studies, you will find details on this page.
'Total impressions' shows the number of times your logo and company name have been seen together.
Find out more detail about individual files by clicking the 'Files' tab in the left-hand navigation. This will reveal key information about your files, including most popular category and most downloaded file.
Whenever you see a table of information, you can press the 'Export' icon at the top right of the table to download it in CSV format. You can also sort tables of data simply by clicking the column headings, or search them by entering text in the search box.
Clicking on the name of a file from a table will take you into a more detailed view of that individual file, showing the file image and giving you information on the number of downloads and the countries where it has been downloaded.
Subscribers to NBS Plus can view more information by clicking the 'Products in NBS' tab. This shows the total views of your NBS Plus products over your given date range, as well as more detail for the individual products that have been viewed the most.
If you have any questions regarding the new analytics tool, please get in touch with your Account Manager direct. You will find their contact details on your dashboard.
If you'd like to find out more about subscribing to ribaproductselector.com, the industry-leading index of manufacturers' product information, you'll find further information here.
For more information about RIBA Insight advertising and marketing solutions, please complete our short further information form.
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