The six principles of measured marketing – delivering real ROI

'Measured marketing' is just that – marketing activity that is clearly defined and measured against a set of business objectives. Marketing and lead generation agency McDonald Butler have developed an approach based on six simple principles.
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In a bid to further raise standards and offer constructive feedback to providers the RIBA CPD department will be conducting regular spot-checks of RIBA-approved CPD seminars from September 2010 onwards.
The closing date for entries to the 2010 Construction Marketing Awards, sponsored by RIBA Insight, is 15 September 2010. Winners will be announced at the CMA Awards Dinner in London on 25 November 2010. Here's a brief guide on how to and who should enter.