RIBA CPD Roadshows – building relationships
If you were offered the chance to have your ultimate marketing wish fulfilled, wouldn’t
"to be recognised as an expert in a room full of potential clients" be high on your
‘wanted’ list? If so, you will unwittingly have described exactly what it’s like to
present at a RIBA CPD Roadshow. What’s more, RIBA Insight is in a position to grant
one wish in April.
read more... on 'RIBA CPD Roadshows – building relationships'
The launch last year of the My Account dashboard enabled all those with free or paid-for listings
on ribaproductselector.com to personalise their own published information. How you personalise
it though can make a huge difference to how well it performs in searches. Here are quick
links to two very useful guides.
IT giant Atos Origin’s recent decision to supposedly ban email communication made
headlines around the world. Reaction was often split between shock at the boldness
of their move, and inevitable dismissal of the ‘all email is junk anyway’ variety.
But what, if any, were the repercussions for email marketing? Both plenty
– and none – argues Andy Sivell of Copywriting Copywriter.
Google’s latest algorithm update – the ‘Freshness Update’ as it has been coined –
will supposedly affect up to 35 per cent of search queries in a bid to
deliver more recent, up-to-date and relevant search results. This includes
searches for recent events, industry updates and, best of all, current
news items. So what might the Freshness Update mean for your website?
