'Measured marketing' is just that – marketing activity that is clearly defined and measured against a set of business objectives. Marketing and lead generation agency McDonald Butler have developed an approach based on six simple principles.
read more... on 'The six principles of measured marketing – delivering real ROI'
Attendees offering feedback from the recent Consultancy Day in Manchester gave a unanimous 'thumbs up' to RIBA Insight's programme of seminars when all 100% indicated that they'd attend any similar events in future.
read more... on 'RIBA Event scores 100% "will come again"'
In a bid to further raise standards and offer constructive feedback to providers the RIBA CPD department will be conducting regular spot-checks of RIBA-approved CPD seminars from September 2010 onwards.
read more... on 'RIBA CPD department to spot check seminars'
Everyone knows instinctively what reputation is – but most struggle to define it. After all, it is such an intangible thing. How do you measure it, monitor it and protect it? Some tend to confuse their company brand with reputation; your brand is how you want people to perceive your business. But reputation is a two-way dialogue.
read more... on 'Reputation: It arrives on foot but departs on horseback'
CIMCIG's Rick Osman considers the role of the different groups involved in the construction specification process, and what each needs to know to specify your products – and keep them specified.
read more... on 'Selling to specifiers and others: getting the right advice to the right person'
The closing date for entries to the 2010 Construction Marketing Awards, sponsored by RIBA Insight, is 15 September 2010. Winners will be announced at the CMA Awards Dinner in London on 25 November 2010. Here's a brief guide on how to and who should enter.
read more... on 'Call for entries for the 2010 Construction Marketing Awards'
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