RIBA Insight solutions
RIBA Insight offers unique multi-channel marketing solutions specially designed to work for companies targeting architects, specifiers, and a range of construction professionals.
Our clients include manufacturers, suppliers, distributors, consultants and legal professionals amongst others. A typical marketing plan used by companies targeting specifiers and construction professionals includes a multi-channel approach with a mix of traditional media, online, PR and networking. A multi-channel integrated marketing communication plan helps increase customer interaction leading to more opportunities for promotion of products and services.
Our marketing solutions use a combination of such channels and can be summarised into four specific areas:
- Specifier Marketing
- Relationship Building and Learning
- Advertising and Brand Awareness
- Direct Marketing.
As all our products have been designed around the needs of the specifier they offer a customised platform ensuring maximum return on investment.
|Specifier Marketing||Relationship Building and Learning||Advertising and Brand Awareness||Direct Marketing|
|RIBA Product Selector|
|RIBA CPD Providers Network|
All client entries are cross-referenced across products purchased to maintain consistency and enhance brand awareness, e.g. if you subscribe to NBS Plus and ribaproductselector.com, your entries will be cross referenced in both.
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