Direct marketing

Direct Marketing is a marketing campaign with a specific message directed at a targeted audience, usually via a postal or electronic based mailing. Minimum response rate can vary between 0.7% and 2%, however the results can be affected by a number of factors. These include:

• Timing
• Delivery method
• Copy or message
• Quality of data.

It is important to get all of these factors right to ensure return on investment for your campaign.

Direct marketing still proves to be a successful channel with the UK B2B direct marketing generating annual sales of £57bn*.

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* Direct Marketing Association, Economic Impact Analysis 2008.

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