Direct Marketing is a marketing campaign with a specific message directed at a targeted audience, usually via a postal or electronic based mailing. Minimum response rate can vary between 0.7% and 2%, however the results can be affected by a number of factors. These include:
- Delivery method
- Copy or message
- Quality of data.
It is important to get all of these factors right to ensure return on investment for your campaign.
Direct marketing still proves to be a successful channel with the UK B2B direct marketing generating annual sales of £57bn*.
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