Specifier marketing

A Specifier is anyone who makes or influences the decision to use a specific building product or service. It's not a job title, but rather is a function performed by someone. Specifiers can include the architect, surveyors, engineers, contractors, interior designers, facilities managers, related professions and even the client.

The specification process follows the steps of Research – Shortlist – Specify and a number of tools are used during this process such as:

• Printed directories
• Product literature
• Websites
• CPD
• Online directories
• Libraries
• NBS specification systems

Specifier Marketing refers to any marketing activity that targets the specifier during the specification process.

Related products

• RIBA Product Selector
• ribaproductselector.com
• NBS Plus
• Keyfile Libraries
• Literature Classification Service

Related features

• The one-click way of adding your product to a specification
• Specification research
• The importance of classifying your technical literature

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