RIBA Insight - our customers : your customers

Insight:
What specifiers want from product manufacturers

What are specifiers looking for when choosing products and services?
Our strong relationship with architects, and wealth of experience marketing to specifiers and other construction professionals means we know answers – so you can stay ahead of the game.

Did you know that 90% of respondents use manufacturers' websites as a source of information when writing specifications? Or that almost 70% of specifiers need to produce proprietary specifications by product brand, and 71% of specifiers use manufacturers' product brochures to specify products? Our latest research gives you all the details.

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