Marketing analysis and planning has many established acronyms – PEST and SWOT probably being the best known. PEST stands for political, economic, social and technical, while SWOT looks at strengths, weaknesses, opportunities and threats. read more on 'How much do you need to know about a sector to succeed in a marketing role?' →
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Building product manufacturers can access a free download of NBS' latest survey into specifications, focusing directly on what specifiers now expect from them in 2017 and beyond. read more on 'What specifiers want' – the must-read report for manufacturers' →
Here's a brief overview of the current state of our economy, what Brexit means for the construction industry, and how the architectural profession is rising to the challenges ahead (based on research findings). read more on 'The construction industry in a time of uncertainty' →
There's an growing recognition that the construction industry has an image problem. It's affecting not only how we sell our products and services, but also how we attract and maintain our workforce. We're having to seriously consider what the world thinks of our sector as a place to in which to invest and work. read more on 'Is your marketing imagery sexist?' →
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